Thanks to Keeps for sponsoring this video & for the free product! Head to http://keeps.com/ryanmcbeth to get a special offer. Individual results may vary.Are we fighting World War III right now? The argument can be made that the current global conflict, particularly centered around Ukraine, shares many characteristics with past world wars—multiple actors, new weapons systems, economic warfare, and pervasive propaganda. The conflict, which arguably began with Russia’s annexation of Crimea in 2014, has seen the West’s response largely in the form of diplomatic and economic measures, avoiding direct military confrontation. An avoidance which is built on the presumption of nuclear weapon use. However, use of nuclear weapons is unlikely due to the significant strategic and political repercussions. This new modern warfare is increasingly fought in cyberspace and through media. This new type of warfare aims to influence minds, shape perceptions, and create divisions through misinformation and fear. We are already fighting World War III whether you like it or not.