General Atomics Electromagnetic Systems unveiled the new Bullseye Long-Range Strike Missile at Sea Air Space 2025. In collaboration with Israeli defense contractor Rafael Advanced Defense Systems, General Atomics looks to deliver a low-cost, advanced precision strike capability to U.S. forces. =====================“Today, we unveiled a new cruise missile, it’s called Bullseye. We signed an agreement with Rafael from their Ice Breaker program, which they’re making right now. So we’re getting lessons learned on cost reduction, and we’ll build at least half the missile in the United States,” Scott Forney, President of General Atomics Electromagnetic Systems, told Naval News in an interview at Sea Air Space 2025.The one-to-one scale model presented at Sea Air Space had many similarities with Rafael’s Ice Breaker missile, which was unveiled in 2022 and derived from the surface-launched Sea Breaker. While Forney could not provide details on the differences between the new General Atomics’ missile and Ice Breaker, Rafael’s infographics echoed Bullseye’s very low observable and autonomous characteristics. Rafael further claimed that Ice Breaker could strike targets 300 kilometers away with a 250-pound warhead. The infographic also stated that the missile could operate in GNSS-denied environments. Forney explained that the system’s current analogy in American service was the AGM-154 Joint Standoff Weapon, a guided glide bomb capable of striking targets 130 kilometers away.